Nityas Gems & Jewellery Limited is a Surat-based jewellery company engaged in the design, manufacturing and sale of lab-grown diamond-studded gold jewellery. Incorporated in 2022, the company operates through an integrated business model covering product design, manufacturing, quality control, distribution and retail. The company follows both B2B and D2C business models. Its B2B operations supply organised retailers, standalone retailers and wholesalers, while its D2C business is operated through its subsidiary Ayaani Diamonds and Jewellery Private Limited, which has an online platform and physical retail stores. Its product portfolio includes rings,…
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