Founded as a trailblazer in the DTC jewellery space, BlueStone Jewellery & Lifestyle Ltd. has swiftly carved out a reputation as India’s second-largest digital-first omnichannel jewellery brand. With a keen focus on chic, daily-wear and occasion-led designs, it appeals perfectly to India’s urban, style-savvy 25–45 age group—an often under-served segment by traditional jewellers. This design-led ethos is also reflected in its visual offerings—layered necklaces, statement rings, and everyday classics—infused with modern aesthetics yet deeply rooted in craftsmanship, as captured above. Omnichannel at Core: Seamless Integration of Online & Physical BlueStone…
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