Founded as a trailblazer in the DTC jewellery space, BlueStone Jewellery & Lifestyle Ltd. has swiftly carved out a reputation as India’s second-largest digital-first omnichannel jewellery brand. With a keen focus on chic, daily-wear and occasion-led designs, it appeals perfectly to India’s urban, style-savvy 25–45 age group—an often under-served segment by traditional jewellers.
This design-led ethos is also reflected in its visual offerings—layered necklaces, statement rings, and everyday classics—infused with modern aesthetics yet deeply rooted in craftsmanship, as captured above.
Omnichannel at Core: Seamless Integration of Online & Physical
BlueStone brings customers a true omni-channel experience:
- Shop via mobile app or website.
- Try selected pieces at home.
- Instantly check real-time store inventory.
- Tap into 275 stores across 117 cities, spanning 26 states and union territories.
Their expansion strategy leans heavily on data—PIN code demand drives store rollout, and 75% of new outlets break even within three months.
Strength in Vertical Integration & Technology
BlueStone manufactures over 75% of its jewellery in-house, across facilities in Mumbai, Jaipur, and Surat—allowing tight quality control, rapid design-to-market cycles, and innovation power. Their Mumbai unit ran at ~99% utilization in FY25.
The brand’s tech backbone facilitates 360° product images, personalized recommendations, and AI-driven merchandising—all enhancing user engagement and conversions. BlueStone recorded nearly 299 million unique online sessions in FY25, with its active customer base nearly doubling in that period
BlueStone Jewellery & Lifestyle Ltd. IPO Timetable
| Particular | Date |
| IPO Open Date | 11 Aug 2025 |
| IPO Close Date | 13 Aug 2025 |
| Allotment Date | 14 Aug 2025 |
| IPO Listing Date | 19 Aug 2025 |
BlueStone Jewellery & Lifestyle Ltd. IPO Details
| Issue Type | Fresh Capital & Offer For Sale |
| Face Value | Rs. 1 Per Equity Share |
| IPO Price | Rs. 492 to 517 Per Equity Share |
| Market Lot | 29 Share |
| ISIN Code | |
| Listing At | NSE, BSE |
| Issue Size | Approx. Rs. 1541 Crore. |
BlueStone Jewellery & Lifestyle Ltd. IPO Lot Size
| Application | Lots | Shares | Amount |
| Minimum | 1 | 29 | Rs. 14993 |
| Maximum | 13 | 377 | Rs. 194909 |
| Small HNI (Minimum) | 14 | 406 | Rs. 209902 |
| Big HNI (Minimum) | 67 | 1943 | Rs. 1004531 |
BlueStone Jewellery & Lifestyle Ltd. IPO Allotment Status
Click Here To Check IPO Allotment Status BlueStone Jewellery & Lifestyle Ltd. IPO
Click Here To Get ASBA Forms BlueStone Jewellery & Lifestyle Ltd. IPO
Company Financials :
| Particular | 31 March 2025 | 31 March 2024 | 31 March 2023 |
| Total Assets | 3532.28 | 2453.49 | 1255.49 |
| Total Revenue | 1830.04 | 1303.49 | 787.89 |
| Profit After Tax | -221.84 | -142.24 | -167.24 |
Company Promoters:
Gaurav Singh Kushwaha is the promoter of the company.
Objects of this Issue:
- Funding our working capital requirements
- General Corporate Purposes.
Registrar & Company Details
| Company Contact Information | IPO Registrar |
| BlueStone Jewellery & Lifestyle Ltd. Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli Bangalore Urban, Karnataka, 560037 Phone: +91 22 4515 2729 Email: investor.relations@bluestone.com Website: https://www.bluestone.com | Kfin Technologies Ltd. Phone: 04067162222, 04079611000 Email: bluestone.ipo@kfintech.com Website: https://ipostatus.kfintech.com/ |
